The main concept of the gallery's activity is to introduce students and teachers of the EACA, as well as to the general audience with works of contemporary fine art. At the same time, preference is given to the presentation of the author's works of artists who have been tested in galleries in Russia, Europe and the United States, with their original visual manner organically infused into the world process of modern fine art.
The gallery is also considered as an internship area for EACA students who can take part in the organisation of exhibition, puttin up of artworks, pre-preparation of printed products, presentation of exhibitions, work with visitors, i.e. to master in practice of the basics of event management - one of the disciplines which taught in the EACA.
The gallery organizes international student practices, where students have the opportunity to participate in the organization and conduct of art exhibitions in Europe. Student practices also include museum practices, where students are introduced to the collections of Europe's leading museums and visit the attractions of host cities, as well as to get acquainted with higher education institutions specializing in the teaching of the arts. In February 2014, this practice took place in Brussels, in October 2014 - in Prague, in February 2015 in Copenhagen.